🏖Staycation

A vacation at home. No need to book tickets, travel or spend money!

Once upon a time, explorers sailed their ships to go find new land. Travelling for them was about curiosity to find something unexpected. This was the one reason that travelers were considered daredevils – people who lived their lives on the edge.

Today, travel has become a way for people to escape from their routine struggles. Be it the two-hour road trip that you make on a weekend to a lake-facing resort, or a camping trip near the forest, you look forward to travelling.

As tourism is becoming accessible, the number of tourists taking trips has been on the rise. The global tourism industry grew by 3.4% in 2018, amidst a slowdown in several industries across the globe. Fueled by easier transportation and better vacation policies, travel is becoming easier every year.

For Millenials, apps like Instagram have increased the feeling of missing out. You see so many people travelling around you every weekend. Everyone is going to some place new. Sometimes, if you open Instagram after days, it feels overwhelming. So many people doing so many things with their lives. Everyone is trying to make the most of it.

The question you ask is, ‘What are you even doing with your life?’ You instantly open your laptop to plan the next trip with your friends. You post on several WhatsApp groups to plan a trip, two person respond saying yes, three say they already have plans for the life, while another two ask you the budget for the trip. You end up spending your Sunday looking at places to visit, checking ticket prices, calculating costs per person, to eventually end up on a number. After hours of discussion with friends, you realize that no one is willing to go with you.

After deliberating about the trip for the next couple of days, you decide that you are old enough to go on a solo trip. You recall the movies that described solo travel as the best possible thing in life. You remember how these movies describe travel as a way to find your soul. You go home and watch these movies again and again, singing travel songs along with the hero.

But the next morning, you realize that going alone on the trip would need a lot more money. So you decide to delay the trip. Next weekend comes and you end up staring at people traveling with their friends. One of the friends whom you had asked to go with you posted pictures of her road trip. Your heart burns. For a moment, you think that you’re never going to talk to her again. But you keep thinking about her for the next two hours, while laying in bed and sleeping.

You come to the conclusion that you don’t have any friend in this world. There is no one who cares enough for you. You cannot sleep at night for a couple of days.

On Monday, you wake up with blackheads and a mild head-ache. You send an e-mail to your manager that you are going to work from home. But you know you are not.

You switch on the television and open YouTube, opening any random video and letting it play to the end. You sit there wondering if there is any way to make life interesting.

Thankfully, there is.

YouTube has made it so easy to travel to different corners of the world. All you need to do is know who to follow. If you follow the right people, you will travel to different corners of the world right from the comfort of the couch. In most cases, you will also find that the videos and photos that professionals upload on YouTube are of higher quality than you could ever capture. The greatest part –

You travel for free.

There was once a trend of travel bloggers, which has now evolved into travel vlogging. Looking at the daily consumption of content on YouTube, you can take a look at either of the top travel channels. With content creators becoming independent, chances are high that there will be at least one travel vlogger who would suit your interests. You need to spend time looking for the right one.

As the tourism industry keeps growing, ‘Staycation’ would be a popular concept. Take a couple of days off from work, spend time at your house, in front of your television. Go out for short walks and come back to sit in front of the television. See the best of Paris, Berlin, Seattle, San Francisco, Mumbai, or whichever city you want to see. Chances are, what you’ll see on the television would be better than what you would see in person.

If seeking an escape is the reason for travelling, then Staycation is a perfectly valid way to work. Don’t work for a few days, don’t cook, don’t do anything that you do on the regular days. Eat good food, spend time talking to your family and do what you like doing. Watch videos about your favourite place and imagine you are in that place.

If the primary reason for your travel is clicking pictures to post on Instagram, unless you want to build your brand on Instagram, it doesn’t make sense.

We are blessed to live in times when internet has made things so easy. YouTube is a gift for creators of every kind. For you, who wants to have travel as a way to escape from your usual life, YouTube is the escape you need.

Instead of spending time online creating an itinerary, look at people’s videos and see where they have been. In this case, it is okay to be lazy. To spark your creativity to do the best work you can, be lazy. Let people who want to travel and show you the world do it. You are better off enjoying and appreciating their work.

If necessary, buy a few subscriptions to different streaming services. If you like looking at wildlife, Netflix has a great collection of BBC documentaries. These documentaries have come up after years of observation. Rather than trying to spot a white tiger in the forests of India, you are better off looking at the documentary that explains its life and shows the tiger at its best.

I have been using this mode of travel for short vacations every week. How about you?


If you liked or did not like this article, please provide feedback here. Also, do ask your friends and family to subscribe to my list to continue to get my future articles.

Photo by Ethan Robertson on Unsplash

Thanks for reading :)

Hemant

📃What job does my newsletter do?

A look at the 'Jobs-To-Be-Done' theory

Today’s post is not looking at a trend, but at a theory that can lead to useful innovation. Keep reading for learning more about the Jobs Theory -

A few months ago, I read the book ‘Competing Against Luck’ by Clayton Christensen. The book talks about how companies could innovate without saying that placing more bets would increase chances of innovation. Rather, the book argues about a different method of innovating.

The Theory of Jobs to Be Done, or the Jobs Theory, as mentioned in the book, could be used to find opportunities that could lead to game-changing products.

The theory states that people don’t buy products. They hire products to help them progress towards an objective. So, unless a product helps people progress towards their objectives, continuing to make hundreds of small changes in products will not lead to successful innovation.

It is also important to recognize the circumstance in which someone hires a product. For example, the reason we hire a backpack is very different depending on whether we are going on a two-day trip vs going to the office.

For me, the point about focusing on circumstance, while looking at the overarching problem you’re trying to solve with a product, was the highlight of the book.

So, after reading the book, I decided to do this short exercise for this newsletter.

  1. What job does this newsletter solve for readers? It helps them recognize changes happening around them, at a macro and a micro level.

  2. What circumstances do readers hire this newsletter in? Typically, they hire this newsletter in their free time. They don’t want this newsletter to bother them while they are working on something else. They get this newsletter delivered through e-mail. They open the e-mail seeking value-addition to their lives. They don’t mind reading longer articles, if they are getting value out of it.

Based on this analysis, I have decided to:

  • Only write e-mails that add value. Readers are busy with their daily lives. It is important to recognize this fact and not bombard them with a lot of e-mails.

  • Zoom out to recognize macro-level trends, and zoom in to recognize micro-level changes happening in the lives of people. For example, I wrote about the YouTube revolution on a decade-long time scale. At the same time, I will soon write about a typical day in the life of YouTubers, understanding their journeys and circumstances deeper.

  • Deliver an e-mail every Friday morning (IST). My hypothesis is people have more free time on Fridays and weekends, so they are more likely to read this e-mail then.

  • Keep asking readers if this e-mail adds value every week.

Do respond to this e-mail with your perspectives and what jobs do you think this newsletter solves for you.

For more information about this theory, I recommend reading this article.


Next week, I will write about ‘Staycation’, a concept that is getting more popular with the YouTube and Instagram revolutions. Stay tuned! If you have any friends who watch travel videos on YouTube, this article will interest them.

Please ask them to sign up for the newsletter here.


Did you like reading this e-mail? Please share feedback about this newsletter here.

Thanks for reading :)

Hemant

5 new Youtube-related jobs 👀

Jobs behind running a successful Youtube channel

Following up on my last post about the ‘YouTube’ revolution, today I want to look at the jobs that have sprung up with the growth of YouTube.

When I say jobs related to YouTube, I am not talking about working at YouTube, the company, or running your channel. I’m talking about all the auxiliary support a successful YouTube channel needs apart from valuable content.

As a channel grows over time (which can vary), it will have the capability for the creator to develop a support team. The support team’s role could vary from video production to analytics to engagement. Let’s take a look at some of the existing jobs available as auxiliary jobs for developing a successful ‘YouTube’ career. Some of these can be found here.

  1. YouTube analyst: For growth, every channel needs to understand what the subscribers like and what don’t. Retention rate per video, how long do people stay on a video, subscriber growth over time, etc. These metrics need to be monitored every day. Once we identify gaps, it offers the creator a good sense of what should they cover in their next video. For example, if in the past, a comic video had gotten the most likes, it might be sensible to create something similar to improve view time per video. This job is often described as ‘Social Media Analyst’ in job descriptions on job sites.

  2. Video marketing analyst: Someone who understands search engine optimization and social media marketing. Ultimately, if your video ranks higher for a search criteria on YouTube, you have a higher chance of being viewed. As a result, the knowledge of which video titles would rank higher could lead to creation of new videos accordingly.

  3. Production assistant: Of course, making videos consistently might not a one-man effort. You would need support from people to create good content consistently. An assistant could mean several things, from on-spot assistant to someone who helps research ideas and validate them.

  4. Co-creators: As your channel grow, you might face a situation that growth has plateaued. Therefore, it might be worth investigating if you can join hands with another creator on your channel. Collaborations with fellow creators on YouTube are common to attract broader audiences. Going a step further, you might hire fellow creators to develop content more frequently.

  5. Business Development Associate: In the context of YouTube, a Business Development associate could help you identify partnerships with other Youtubers, identify sponsored content opportunities and help you pursue them. Often, the ad-supported revenue from YouTube is not enough. In such cases, sponsored content is critical to grow your channel.

Apart from these, as you grow into forming a content company based on your YouTube channel, it seems relevant to form a team which handles all aspects of content creation and marketing. A channel should be run as a business.

Side note - This article about the income that can be made through social media is a great read!


Next week, I’ll be writing about the ‘Jobs to be Done’ theory that I read about in Clayton Christensen’s book - ‘Competing Against Luck’. Christensen argues that you could approach products with a hiring mindset. What job do you want a product or service want to do for you?

If you know of any people working on new things, do ask them to subscribe so that they can get the e-mail.


If you have any feedback regarding this newsletter, please provide it here.

Thanks for reading :)

Hemant

Youtubers

A job title that barely existed a decade ago

As a part of the ‘change’ series, the most visible change that occurs to me is the story of Youtubers. Over the last few years, the popularity of this title has only grown in numbers.

Every person I talk to has a few Youtubers who they religiously follow.

But with the growth of Youtubers, content creation has become fiercely competitive. Big brands and individuals are fighting for the same consumer’s time. Prime time TV shows are being replaced by individuals uploading videos on Prime time.

The legend of Youtube is something that is going to affect lives of people around the world in the years to come.

I wrote an article describing this fundamental change in our lives.

Read it here.

If you liked reading this article, please share with your friends and ask them to subscribe.

'Youtuber'

Think about the last time you watched a video on YouTube which was not published by a big brand. The platform has provided the opportunity to so many creative individuals, that a whole new career has spanned up. Youtubers, as they are called, are making serious money.

What’s your favourite Youtuber story?

Reply →

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