As a part of the ‘change’ series, the most visible change that occurs to me is the story of Youtubers. Over the last few years, the popularity of this title has only grown in numbers.
Every person I talk to has a few Youtubers who they religiously follow.
But with the growth of Youtubers, content creation has become fiercely competitive. Big brands and individuals are fighting for the same consumer’s time. Prime time TV shows are being replaced by individuals uploading videos on Prime time.
The legend of Youtube is something that is going to affect lives of people around the world in the years to come.
I wrote an article describing this fundamental change in our lives.
Read it here.
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